Printing money is a game with potentially dangerous results


If you were one of the 12 million people who reportedly went to the sales on Boxing Day, then you might be thinking this recession has not been so bad after all. Unemployment is not rising as fast as expected, interest rates remain low and the stock market is up by more than half since March.

The truth is, though, that we have been living in an economic La La Land, induced by perhaps the biggest policy undertaken during the Labour Government's period in office: printing money, or quantitative easing, to use its economically correct but unlovely name.

Judging by the staggering lack of interest shown in QE by Parliament, the Opposition and the public at large, you could be forgiven for thinking it was a mere technical adjustment, which can only be properly understood by gowned economists in the cloisters of academe. But the truth is that it is quite simple to understand and something which any sensible person should take an interest in. Furthermore, there are several historical precedents for it.

In just a few weeks, at its meeting in February, the Bank of England's monetary policy committee has to decide whether to continue with QE. It must walk a fine line between continuing the policy and potentially setting off a surge in inflation; and halting it too quickly and plunging us all back into a financial panic. What a difficult act to perform in an election year.

The way QE works is like this. The Bank of England is owned by Her Majesty's Government and the Chancellor has given it permission to create £200 billion of what is known as "central bank money". Rather than physically print the notes at its works in Debden in Essex, it has simply been buying up Government bonds, or gilts, from investors and crediting electronically the accounts of their bankers.

Investors, mostly pension funds but also international players, have used the resulting cash to buy up shares, gold, oil and even sugar. In fact, QE, as practised here and in America, has set off yet another wave of speculation in financial markets. We often talk of a licence to print money, but in the case of QE this is literally true.



There has been positive impact on the real economy. Companies have used the benign financial market conditions to refinance. Even that sickly old elephant Lloyds Bank has managed to get away the world's biggest ever rights issue, just before Christmas. With their finances in some sort of order and their debts reduced, companies have therefore not felt the need to have as many mass layoffs as forecast earlier in the year. When you look at it like that, QE has been a success. Although one should also recognise that it has come at a cost, such as the continued weakness of the pound. The Bank has also been effectively subsidising Labour's profligate spending programme.

What happens now? At times like these, history can be a useful guide and I am afraid the precedents are rather scary. Printing money has been used before as an emergency monetary policy: during the Napoleonic Wars; in the 1820s; and during the First World War. On two out of three of those occasions the authorities overdid it and the result was inflation, followed by a second crash, when the printing presses were turned off rather clumsily.

The worst of these was the so-called Restriction Period, when William Pitt the Younger ordered the Bank of England to print money after a run on the banks was set off by the last invasion of Britain (a brigade of motley Frenchmen attacked Pembrokeshire in 1797). Inflation hit a record 36 per cent at one point.

The most relevant comparison to our own era, however, is in 1931, an incident so traumatic as to permanently alter the genetic make-up of the Labour Party and presumably, Gordon Brown. The First World War policy of printing money had been abandoned more than a decade earlier. But two years after the Wall Street crash the effects of the policy were still evident and there was a series of bank failures which began in Austria and Germany. The City of London was cruelly exposed.

Ramsay MacDonald, the Labour prime minister, accepted the advice of Sir George May, the former company secretary of the Prudential, who recommended that the deficit of 2.5 per cent of GDP in the public finances (it is 12 per cent now) was far too high, and that public spending should be cut dramatically, including unemployment benefits. The Cabinet consequently split in great acrimony, and MacDonald decided to form a national government with the Tories. Labour has never forgiven him for his betrayal, although the evidence is that May was right and the British economy recovered quite well from 1933 onwards.

In our own time, Gordon Brown is evidently determined not to do a Ramsay MacDonald and to cut public spending. As for the Bank of England, we must pray it has learnt the right lessons from history and will neither print so much money that it sets off inflation, nor withdraw it so fast as to trigger another market panic.

H-P's Web Savvy Printer


After Thanksgiving dinner I saw the Hewlett-Packard commercial for this product and was hooked: A touch screen Wi-Fi device that prints out Web-based content through "apps." I was intrigued by the idea of printing out a Google map without turning on my computer.

The H-P Photosmart Premium with TouchSmart Web was originally announced back in June, but became widely available for retail in September. The all-in-one (fax, scan, copy and print) device costs $399.99.

The first thing I noticed was how bulky the product was. At 19.4 pounds, the printer is not portable, despite coming with a bag to carry it in. This printer is at best a main printer for a family or home office with Wi-Fi connection on several laptops. Make sure to carry the cables separate from the bag; I cracked the end of the power cord by carrying them with the printer.

Connecting to the Internet wirelessly was difficult at first. I had to update the firmware before I could connect to a free Wi-Fi network while at the office. Even then, the Internet connection was not consistent because the Wi-Fi signal wasn't strong. At home, I still had to troubleshoot before getting onto the network.

Once online, I found that you can only access the Internet via "apps" – programs clearly modeled on Apple's successful app store.

The quality of the prints were great, particularly photos which came out crisp and bright. I also appreciated that photos could be printed from a variety of sources, including memory cards, an iPhone app or from the printer's Snapfish app.

But some of the apps were lacking. The Google maps application prints maps but not directions. H-P says that will be changed within the first half of the year. And there weren't any apps to let me print out concert or airline tickets. H-P says they will be adding more applications in the future; for example apps for banking as well as for printing out boarding passes.

Other apps weren't that useful to me, such as the news apps that let you print out newspaper articles. I prefer to read the news on my iPhone.

And some apps, such as the Fandango app, were extremely slow. I encountered delays while entering letters or numbers into search boxes, and pressing various buttons on the screen. H-P says there will be an update to the software that displays and allows control of items on the touch screen in February, which should solve the lag issues.

The touch screen was also clunky. Often I mistakenly selected the wrong photo while scrolling through the list.

I longed for an Internet browser that would let me print out much more content than just what is found within the "apps." H-P says that option is not in the works for this product, but it is being investigated for other future products. The company also says that in the future individuals will be able to create their own apps with a software development kit.

The idea of printing directly from the Web has great promise. But before I shell out nearly $400 for a printer, I need a wider selection of sources from which to print.

Invicta Group Launches www.STLprintShop.com to Expand the STL Printing and Packaging Brands

Invicta Group Inc. (http://www.ivitgroup.com) (PINKSHEETS: IVIT), parent company of STL Graphics Group and St. Louis Packaging has launched a new website www.STLprintShop.com to help expand the STL brands. The user friendly website allows clients direct access to a fully automated website with fast turnaround time and competitive pricing.

STLprintShop.com offers green printing options at no extra cost, instant on-line pricing from business cards to catalogs. Easy to use free templates, large format digital printing, 2 sided UV, extensive paper selections, free cutting dies, direct mailing services, and a very experienced customer support team for any and all custom orders.

President of the STL Division, Steven St. Louis, said: "The new website will allow us to expand our customer base quicker while increasing our revenues and profits."

CEO of the Invicta Group, Paul Sorkin, said "We ended 2009 very strong by adding a number of very established brands to the Invicta Group. In 2010 we will continue to look for, evaluate, and add as many new divisions, products and services as we can to maximize the synergies we have created and to increase our revenues, profits, and shareholder value. We will continue to update and inform the public of all financial and stock related information as often as possible on www.Pinksheets.com under stock symbol IVIT."

About Invicta Group, Inc.

INVICTA GROUP, Inc. (PINKSHEETS: IVIT) is a full service multimedia management and marketing company. The Invicta Group is a conglomerate that utilizes shared resources to create synergies between their projects and companies and creates a lower cost of entry into the marketplace and almost instant start up capabilities for new products, services, and clients. www.IVITgroup.com

About the STL Brands

STL Graphics Group is a full-service web and sheet-fed printing group that has the capacity to run 24 hours a day, 7 days a week. STL Graphics uses the latest technologies to service a wide variety of businesses and projects. St. Louis Packaging is an established business that has been operating for over 12 years with extensive experience in industrial and retail packaging and customizable inventory management programs with 4 strategic warehouse locations nationwide. www.STLprintShop.com, www.STLgraphics.com, and www.Stlouispackaging.com

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Outsourcing Is More Economical Printing Advertising Material

Any company that considers an attempt to do in-house printing for advertising materials should take a couple of factors into consideration. Foremost among the deciding factors needs to be the amount of in-house expertise possessed for printing a variety of different materials you need to conduct an effective advertising campaign. Without a full amount of printing expertise, you may only produce a less than adequate advertising piece while not remembering you get no second chance to make a first impression.
Expensive equipment produces quality:

Although you may consider it to be absolutely convenient to have the ability to print whatever your material needs are right there at your own business site, the cost for this convenience is going to be considerable. There are companies created that specialise providing printing solutions to businesses at reasonable costs.

These same companies have dedicated considerable investments in both personnel training and equipment acquisition to operate in a highly competitive market. Therefore, from an economical point of view, outsourcing your laser printing services to obtain advertising material may be a better investment than putting this money into on-site, in-house printing operations that are not part of your core business activity.

Convenience is constantly available:

High-speed digital communication has made the ability to order and receive printed materials much faster than what was available in the past. The actual printing process has improved with the introduction of advanced digital technology making turnaround times a lot shorter than they used to be. Delivery methods also have quickened the pace for receiving ordered goods from almost anywhere throughout the world. The same holds true for outsourcing your laser printing services.

Online discounts:

The emergence of Internet-based business solutions has allowed many printing entrepreneurs the opportunity to market to a much wider audience than was available before the digital age came upon us. The actual cost savings realised by online businesses are easily packaged into marketing schemes attracting customers with value-laden goods and services.

Therefore, when seeking to budget an upcoming advertising campaign in regards to printed material all you need to do is sit at your computer and, with a few clicks of the mouse, gather all the pricing information you'll need to effectively project upcoming costs. Furthermore, many online printing services offer both design and mailing capabilities. This goes a long way to further reducing any stress you may encounter when attempting to complete your advertising project.

Additional tips when outsourcing printing needs:
There are additional savings to realise when outsourcing printing needs through carefully following a few tips including:

Compare online sources for the best service to suit your business needs by specific type job. For example, one source may specialise printing business cards while another dedicates activity printing tri-fold brochures.
Look for online printers offering volume contract discounts if you know your printing needs and can meet the numbers to gain favourable costs.

Always seek three-to-five separate quotes comparing 'apples to apples' before arriving at a choice.

Doing a little bit of research into companies offering laser printing services may allow you to formulate an annualised plan where you can predict budgeted costs to your best advantage. This does not translate to buying printing on the cheap. There are far too many competitors vying for your business that offer exacting quality and service.
Author Resource:- TNT Business Solutions are specialists in outsourcing and information management. For more information visit the website at http://www.tntbusinesssolutions.co.uk
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